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If 97% of consumers visit small business websites to look for products and services online*, are they finding your business website or your competitors'? There is just one question to ask your web designer to make sure your small business website gets found first.
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What can Gary Vaynerchuck, Rand Fishkin and a man with his shirt off teach you about getting more customers in just 60 seconds? via BizfixUK
What’s the best video blog you ever saw? Most people, if they are into video blogs are going to say Gary Vay-ner-chuck’s Wine Library video blog
Growing up my family ran a couple of small businesses. My father had been a motorbike racing fanatic and when the chance came to open his own business selling those speed machines he jumped at it. He’d always been tinkering with motorbikes and cars, so there was a stack of Haynes Manuals piled in the garage. Smelling of oil and with diagrams I still can’t follow even today, to his engineering-mind they all made sense. Now when I talk to him about business strategy and modern marketing methods for small business, he thinks these things are incomprehensible. But he does have 3 lessons they they’d put into a Haynes Manual for your small business manual, if only there were such a thing.
Small businesses are lagging behind big business in attracting site visitors to dedicated, specific and targeted web pages. Find out what a landing page is and how landing pages can send your website conversion rates rocketing.
As a small business owner how pressurised are you into ‘being there’ on social media? Preparing a presentation for a group of top local small businesses here in Cambridge I was struck by two startling things about social media. First how young social media is and second how demanding a baby social media has become. Is Facebook splashing its cash at the expense of your business? Is Google sucking up your time in its efforts to know ever-more about our every move? Small business owners of the world unite: we have nothing to lose but our Klout score.
Why would I buy from you today, if I can save my money and wait till tomorrow? The answer is because today you are offering a bonus. What can you add to your usual service for one day or one week to sell more right now?
Warning this small business article contains some humour and a reference to the F word although it is never actually written or said.
Franchise business planning doesn’t need to be difficult, complicated or fill a book the size of skyscraper. Here is your 11-question franchise business planning tool for small business.
There might be complaints about overheating iPad 3s and Instagram may have got their $1 billion buyout, but with a decision from Apple on how to spend some of its $555 billion (buy back shares and pay a dividend) and a 46% increase in share value in just the last three months, you might be forgiven for thinking Apple are unstoppable when it comes to marketing IT products and service.
